Michael Saylor’s Strategy (MSTR) executed its largest Bitcoin acquisition since July 2025, purchasing 13,627 BTC for approximately $1.25 billion, according to a Monday company announcement. The buying spree, conducted between Jan. 5 and Jan. 11, marks a continued aggressive accumulation by the re-branded firm despite Bitcoin’s recent 27% correction from its October 2025 highs.
The Receipt
The average execution price landed at $91,519 per coin, virtually flat against Monday’s spot price of $91,200. This latest tranche brings Strategy’s total treasury to 687,410 BTC, valued at roughly $51.8 billion. The company’s aggregate cost basis has now crept up to $75,353 per bitcoin, reflecting the sheer scale of recent purchases at near-market valuations.
Dilution for Satoshis
Strategy funded the $1.25 billion buy entirely through equity sales, signaling unwavering conviction in its leverage-heavy playbook. According to regulatory filings, the company raised net proceeds of:
- $1.13 billion from selling 6.8 million shares of Class A common stock (MSTR).
- $119.1 million from the sale of 1.2 million shares of Series A Preferred Stock (STRC).
“Strategy is innovating in the two most transformative technologies of the twenty-first century – bitcoin and artificial intelligence,” the company noted in its recent rebrand statement.
Institutional Context
The purchase arrives as Bitcoin consolidates around the $90,000 range, down from its all-time high of ~$126,000 set in October 2025. While retail sentiment remains cautious, Strategy is effectively setting a soft floor, absorbing sell pressure with nine-figure weekly buy walls. The move also follows the company’s official rebrand from MicroStrategy to Strategy in February 2025, a pivot designed to explicitly align its corporate identity with its role as a Bitcoin Treasury Company.
As of Monday, Strategy maintains $10.3 billion in remaining capacity for future stock issuances, ensuring this bid is unlikely to disappear anytime soon.
